Our story

Since 2013, Luc Bonneville has been at the helm of L’Ami Sport, a well-established institution in the hunting and fishing industry in Blainville for over 48 years. A passionate outdoor entrepreneur, he has transformed the business by leveraging his vision, expertise, and innovative spirit to serve an increasingly demanding clientele.

From the outset, Luc Bonneville's mission was to modernize the store while preserving its core values: offering high-quality, specialized products and unparalleled personalized service. Under his leadership, L’Ami Sport has distinguished itself through a customer-centric approach, where every visit becomes an opportunity for interaction, advice, and knowledge sharing.

A true fishing and hunting specialist, Luc surrounds himself with a team of enthusiasts who share the same values of expertise and service. Whether for fishing, fly fishing, or hunting, customers benefit from personalized recommendations to help them choose the equipment perfectly suited to their needs. A wide selection of specialized clothing also complements the in-store offering.

Always on the lookout for new products and industry best practices, L’Ami Sport also distinguishes itself through its rigorous after-sales service and its commitment to supporting customers well beyond the point of purchase.

Driven by a spirit of innovation, Luc Bonneville has successfully adapted the company to the times, notably through the development of online sales. Today, L’Ami Sport serves customers across Canada, while maintaining the authenticity and close relationships for which it is renowned.

Through his leadership, Luc Bonneville embodies a natural balance between tradition and modernity, helping to make L’Ami Sport an essential destination for outdoor enthusiasts.